Why a Brand Matters

A brand is at the heart of your business. A strong brand sets you apart from the competition and gives your target customer or audience a clear identity to recognize and resonate with. Each element of your brand works - or should work - harmoniously to tell your story. Great branding makes your business, product, or service more desirable. 

A well constructed brand contains great nuance, thoughtful design, and carefully crafted messages. Memorable brands like Apple, Starbucks, Airbnb, and Target, to name a few, all evoke emotion in loyal customers with their clear identity. They stand out from their competitors and are strongly recognizable, even though the brands have evolved over time. 

Branding is ultimately your reputation, your business’s future, and your emotional connection with your target audience. A brand can build confidence from your customer base that you know what you’re doing and offer professional level services or products. 

Great branding also gives you purpose. It provides you with clear guidelines that direct your brand’s design, voice, and goals.

If possible, it’s best to start how you want to finish. If you’re thinking about starting a new business, it’s never too early to establish a clear brand, but it’s also never too late. Rebrands are the perfect opportunity to re-establish your business. Read more about rebranding in our blog here.