BRIDGE Center Brand Identity
The Challenge:
Design a logo for a brain imaging facility jointly operated by Carnegie Mellon University and University of Pittsburgh.
The Insight:
The center will focus on data generation and education, bringing people together as a community hub. Weaving lines could symbolize these concepts coming together, as well as the different pathways in the brain that will be imaged at the center.
The Solution:
Create a logo that does not tie the organization one single university. The graphic portion of the logo should look independent of either group while conveying the complexity of the human brain. The wordmark section of the logo should first emphasize the center, then reference the associated organizations.
The BRIDGE Center was built as a research and educational tool that removes barriers to brain imaging access. It fosters creative thinking while relying on advanced data analytics and scientific research.
By utilizing a logo that visualizes the complexities of the brain, the Center portrays itself as a multifaceted organization focused on innovation.