Indiana County Department of Human Services needed a billboard campaign in the area to raise awareness about the COVID-19 Vaccine and Booster - specifically for kids and teens.
The aim was to keep the boards bright, fun, informational, and readable. We kept all of the boards consistent with fonts, colors, and style so that they look cohesive and recognizable as a unit, but not be too repetitive and ignorable. Each board needed to have a different message but relate to the others for information on youth vaccines and reminders about boosters.
Additionally, the boards needed a mix of board colors, genders, and ethnicities and have the messaging be as neutral as possible without any pressure or fear tactics. The point of the campaign was to educate people in the area about where they could get more information.
Scope of work included researching age groups, all copywriting, 3 campaign concepts, revisions, 14 different boards for the campaign, production of boards, prep and send for print