Scholastica Travel Inc is a family-owned and operated group travel business and retail travel agency. The business was celebrating 40 years of operating in 2020 and needed a logo to mark the occasion.

We explored a few different directions for the anniversary logo to take.

The first option features the current logo re-imagined for their anniversary year. Customers will recognize the brand’s square and may notice the hidden flag in the 4. It was chosen to be used in place of their main logo for the year-long celebration. The second option was imagined as playful take on the current logo. It uses the flag from their logo intertwined with the zero in the 40. Option three boldly highlights the anniversary year. It playfully intertwines a banner throughout the type and showcases the years in business, while using the current font for the brand name.